Project overview

The product

As part of my training course for the professional UI designer title, I carried out a project for the company 2ltronics, a company specializing in manufacturing electronic cards.

The problem

They needed to find a way to reach more people, to improve credibility and build their brand presence.

The goal

Establish a professional online presence in order to reach a wider audience. Additionally, communicating and interacting with potential future customers will enhance their awareness on the market.

My role

As the sole UI UX Designer, I designed this project from inception to completion. 

Project duration

May – July 2023

Responsibilities

  • Overhaul of their visual identity
  • A graphic charter 
  • WordPress website
  • An animated video
  • A design for a company brochure

Understanding the user

User research

To design a product that will anticipate the user pain points, I conducted a competitor’s audit. This allowed me to better understand the market and to analyze the strengths and weaknesses of my clients competitors’.

As such, my client 2ltronics managed to give me feedback on a customer’s experience on one of their competitors’ websites and shared their pain points. Synthesizing the data from my observation and attaining information, I was able to create two behavioral user personas and their pain points.

Because the pain points of the user personas are nearly similar I imagined a user journey based on Emily, knowing that there are many  journeys one user can take. 

In addition, the competitor’s audit  subsequently inspired the color scheme and mood for the company based on the colors used in that particular field of work. I therefore created a UI brand system that will help tell my client story to their customers.

User personas

A user persona sheet.

Problem statement:

John is busy entrepeneur who needs to find a subcontracting company in manufacturing electronic cards who can respect his tight schedule, because he wants to meet his deadlines.

Hypothesis statement :

If John can find 2ltronics website, he can connect with the campany and ask about manufacturing durations.

A user persona sheet.

problem statement :

Emily is a hardworking engineer who needs to find a company in manufacturing electronic cards that provides an effortless quotation process, because she wants to meet the deadline for her project.

Hypothesis statement :

If Emily can find 2ltronics website, whe can easily ask for a quotation and verify if the price fits within her budget.

User journey map

A french user journey map.

UI brand system

Color scheme :

Blue gives a sense of security and builds trust in a product. Also, blue is often associated with futuristic technology. So, for a company in manufacturing electronic cards blue was a good pick.
The company already had a dark blue from their logo, so I kept that as a secondary color along with white. Other colors such as gray and green are also in the color scheme as they are also part of that work field.

Typography :

As a typography michroma was chosen because it gives the feeling of the future. 

Source sans pro exudes confidence and commands an aura of authority, especially when presented in uppercase letters, while still maintaining an elegant and visually pleasing appearance.

Brand colors and typography chosen for a design.

Starting the design

Digital low-fidelity prototype

grayscale low-fidelity wireframe of a homepage.
grayscale low-fidelity wireframe of an about page .
grayscale low-fidelity wireframe of a services page.
grayscale low-fidelity wireframe of a contact page.
grayscale low-fidelity wireframe of a blog page.

Usability studies : findings and redesigning

My goal for the usability study plan was to make sure that my users could easily navigate the website and ask for a quotation or get in contact with the company.

The two main findings were: 
1- Service page : the user needed to scroll all the way back up to the navigation bar to ask for a quotation after finding the information. This led to frustration. 
2- Homepage : The order of importance between the proposed services and about the company could lead to a loss of interest.

grayscale wireframe with arrows poitning to the changes made after user findings.

One of the big actionable insights was that users were getting overwhelmed by the amount of non-essential information (generally in this line of work people already know most of the terminology and types of services ) displayed on the homepage.

To simplify the design, I got rid of the text and made the images clickable and I reorganized the layout so that the services offered come first.

grayscale wireframe with arrows poitning to the changes made after user findings.

Originally I grouped all services on one page with filter buttons to filter through the three important sections. Not only was it frustrating to the user but in terms of SEO it was not the best practice. 

So, I redesigned the service page to a simpler and more breathable design by adding a drop down menu to the navbar, so that each section has its own page  and lastly I added a quotation button to each page.

Refining the design

Mockups

the web design of a manufacturing electronic chips comapny homepage.
the web design of a manufacturing electronic chips comapny about page.
the web design of a manufacturing electronic chips comapny integration page.
the web design of a manufacturing electronic chips comapny manufacturing page.
the web design of a manufacturing electronic chips comapny CAO conception page.
the web design of a manufacturing electronic chips comapny contact page.

Mobile mockups

the mobile design of a manufacturing electronic chips comapny homepage.
the mobile design of a manufacturing electronic chips comapny about page.
the mobile design of a manufacturing electronic chips comapny conception page.
the mobile design of a manufacturing electronic chips comapny contact page.
the mobile design of a manufacturing electronic chips comapny integration page.
the mobile design of a manufacturing electronic chips comapny manufacture page.

Brochure design

The cover design of a company A5 brochure
The inside design of a company A5 brochure.

Going forward

Takeaways :

In the concluding phase of my case study, I delved into the key insights and future actions related to my project, assessing my newfound knowledge and identifying areas for improvement as I move forward.

User research plays a prominent role in the UX process. I learnt that simplicity can go a long way for reasons such as : SEO, accessibility and usability. Based on the influence of the user interviews and feedback from colleagues, I was able to iterate a comprehensive and modern design.

Collaborate with me