Ecofrip ID : school project
About the project
This project was carried out during my training. As a graphic designer I had to design a logo for “Ecofrip ID,” a sub-company with a unique mission. Ecofrip ID would function as a social enterprise, collecting unwanted clothing and reselling them in a thrift shop format.
Inspired by the concept of giving clothes a second life, the project focused on creating a logo that embodied Ecofrip ID’s dual commitment to sustainability and social good.
This logo design project was undertaken by specific students in France (2023), adhering to a specific color palette.
Moodboard
Themes:
- Plantation & Growth: Images of sprouting seeds, flourishing plants, and healthy ecosystems to visually represent Ecofrip ID’s contribution to a more sustainable future through reduced clothing waste.
- Thrifting & Resale: Vintage aesthetics, textures, and patterns reflecting the pre-loved nature of the clothing collected.
Overall Tone:
The moodboard will strive for a sense of optimism, growth, and resourcefulness, reflecting Ecofrip ID’s focus on combating inflation through promoting mindful consumption and value through resale.
Color palette
Logo design explained
Typography
Because the souce of the typography was unsure, each student search for a tyrography they found suited their logo the best. Sadly I happened to have lost the name of the font.
Mockups
